Success Stories

Success Stories of SME, Nur Dahyar
Employees of Toyota Becoming Partners

Jakarta-Who imagine the person who was working at the production factory Toyota Astra Motor (TAM) can change the fate to become a partner in the company's supply of automotive components in India is?

There may be, not not too many. And one of them is Nur Dahyar. Nur-so he always called a pallet business after "stealing" the science of TAM for 9 years. When this company made pallet is used not only meet domestic needs but also exported to foreign countries. "Since the beginning I really have a plan to become entrepreneurs," he said.

At the time work in the Toyota in 1978 he only start SLTP diploma. But desires to become an entrepreneur is never dead, while working at Toyota in the night school he graduated from high school to the Academy D3 computer. When working at Toyota, he also bertekat all over the field so he requested that in the one-rolling from one field to another field.

But a number of areas in the automotive industry this is it Go. Pengelasan from the field, pressing, packing, warehousing and others. After he finally gain enough knowledge to build it out a small company.

Chance in the Toyota when he met with Setiadi, a technician working in the engine PT Pelabuhan Indonesia (Pelindo). Pertemanan this relationship continues to be a business relationship. Nur Dahyar ago founded a company called PT Raya Feel Dynamics (NRD) in 1997.

Capital early development comes from the NRD BNI loan of Rp 50 million. Obtain first order of Pelindo friends through these services. Ditanganinya project that is making light transmitter 9 (tower) worth Rp 135 million that were held in several periods.
"In the first month NRD finish order of Rp 15 million, but incurred costs of Rp 25 million," he said. This is reasonable considering the NRD must invest the engine and other equipment. After having a good prospect, ask colleagues to early retirement in order to focus on developing the company. In the first 100 percent shares owned by Nur Dahyar Setiadi but after joining the composition of ownership shares fity-fifty.

"We build relationships based on mutual trust, although often different opinions, but until now still can survive," said Setiadi. If more Dahyar the production process so Setiadi handle issues relating to finance. Clear division of tasks that cause each person knows what to do and what areas need to be done.

Switch to iron / steel
Originally NRD produce pallet made of wood but the start of 2001 with the switch of the raw material of iron / steel. Since 2002 pallet made NRD all comes proselytizer iron / steel. This is because countries such as Malaysia and Australia have not received a pallet made of wood because it creates environmental problems.
When this product is produced NRD steel pallet not only equipment but also of steel construction and simple machines. NRD has developed into three small factories that occupy the area of 2560 square meters in area Semper. 55 percent of production to supply the needs of NRD Toyota, while 45 percent to other customers. The number of companies such as PT Maersk Line, SCI, the American Line, Mulia Ceramics mengguanakan product NRD.
Currently, some banks have provided loans to the SMEs is that Bank Niaga, Bank Permata and Citibank. "Now that credit can dikucurkan could reach Rp 1 billion per month in line with the development of the company," said Setiadi. He felt grateful for the company that originally omzet only below Rp 100 million has now been reached Rp 14 billion.

Setiadi estimate the company's turnover at the end of the year could reach Rp 20 billion. While still relying on the production pallet of steel products, but other non-pallet will be improved. In the 2005-2007, NRD would enter the product development engine components. 2007-2010 investment plan of the equipment and machinery can be done and the end of the year 2010 may already be in production.
Special raw materials dipasok by company PT Krakatau Steel through the distributor 5 and the pipe from the company Bakrie. So far, so smooth supply is not disrupted production. However, the rupiah against the dollar, the impact caused concern because of very bad for business.

Meanwhile, for the number of employees increased from 1997 in which only Nur Dahyar with family members only. 1998 amounted to 7 people have now developed into 122 people. Most of the approximately 78 people or a graduate smu, akedemi of 3, 6 and the rest univeritas elementary and junior high school education.

Want to go japan
After viewing the prospects of good business and the biggest threat faced by the company is a Japanese company plans to do investment in this sector. This is because it is feared could threaten the existence of NRD. However, policies that Toyota still want to maintain a local partner cause they can not enter.
But the Japanese company's indication to enter this sector already. "We ask the government considers this as a capital and technology, they do not lose," said Dahyar.
Previous 2004 NRD also threatened after pirated products with cheap price from China diselundupkan through the port. "Modusnya they work with some of the customs officers to meloloskannya," he said.